Arif Efendi is a successful entrepreneur with an in-depth understanding of the hospitality industry. This article will take a closer look at travel and hospitality, examining how celebrations like the Chinese New Year provide a significant boost to the sector.
An experienced businessman who has benefited from a unique opportunity to learn the dynamics of hospitality and witness the effect of cultural trends upon it, Arif Efendi is particularly interested in the positive impact of the Chinese New Year on global travel and hospitality. Mr Efendi points out that the hospitality industry has taught him many things. After experiencing many different places over the years, he highlights the positive effect of grand occasions like the Chinese New Year on the field from a businessman’s perspective. The attached infographic contains an overview of pertinent travel industry trends predicted for 2025 and beyond.
Across Asia, the Chinese New Year is synonymous with travel, marking a time when friends gather, families reunite, and vast swathes of the Chinese population embark on both domestic and international trips. A golden week for businesses operating in the hospitality sector, Chinese New Year marks a significant uptick in hotel bookings and restaurant reservations, triggering increased demand for travel destinations, both within China and beyond. The attached PDF contains more information about Chinese New Year, outlining popular activities enjoyed throughout the festivities and exploring its cultural significance.
Hoteliers and other businesses operating in the travel and hospitality ecosystem can gain a significant competitive edge by creating unique experiences for guests. The Chinese New Year presents a prime opportunity for hotels to cater to specific audiences by presenting lion dance performances, incorporating festive decorations and featuring traditional Chinese dishes. These cultural experiences attract not only Chinese clientele but also international tourists seeking exciting new experiences. This diversification of revenue streams enables hotels to maximise profits by catering to a broader audience. The embedded video takes a closer look at hotel revenue diversification.
Chinese New Year presents an opportunity for hotels to push the boundaries, using the celebration as an opportunity to experiment with themed buffets, cultural workshops and family-friendly activities. This innovative spirit helps to keep the industry fresh. In addition, by catering to the specific traditions and needs of Chinese guests, hotels encourage strong customer loyalty. Including traditional gestures such as providing red envelopes for good luck and offering greetings in Mandarin can go a long way towards enhancing customer experiences, encouraging positive word-of-mouth recommendations and repeat visits from guests.
